Marissa R. Feigen | Portfolio

Demand Generation

Healthcare

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Value-driven healthcare communications, white paper, three steps to evolve
Healthcare | Industry White Paper •

Evolving Member Communications to a Value-Driven Market

Healthcare communications managers may have once measured their performance by their ability to get member communications out quickly, compliantly and affordably, but these performance benchmarks are no longer proving adequate. The Individual market created a retail like healthcare experience where payers have to vie for consumer attention and loyalty by demonstrating differentiated value. This is compounded by liquid consumer expectations, where consumers are taking best-in-class customer experiences and comparing them to all other brand interactions, regardless of industry or product category.
Targeted BNS Campaign | PURL •

CommONE | Communcations Made Affordable

$200,000. That’s how much CommONE healthcare communications management program saved a mid-sized insurance company on their annual ANOC mailing to a user base of approximately 80,000 members while ensuring 100% compliancy. As an affiliate of the Command Group of Companies, we leverage the most advanced approach to production and distribution cost optimization. CommONE: Cost Optimization maximizes our versatile fleet of print technologies, including both zero-make ready offset and digital inkjet web, proven eDelivery opt-in practices and unique weight-based shipping methodology to deliver supreme savings across the complete supply chain.
Targeted BNS Campaign | PURL •

CommONE | Communications Made Secure

With thousands of customer records being stolen by cyber criminals every day, it is imperative to Cierant Corporation's long term growth to find a communications program manager that persistently seeks out new and improved ways to better protect their client's member data. Cierant CommONE is one of the few healthcare communications management programs to pursue ISO 27001 Certification, an information security management system that ensures the privacy and integrity of all data entrusted to us.
Targeted BNS Campaign | PURL •

CommONE | Communications Made Strategic

CommONE communications management program helps insurers crush the competition and drive new growth through a unique suite of process innovation tools and leading edge communication strategies. While many health insurance companies struggle to provide consumers with communications when they want them and how they want them, we implement highly effective electronic delivery opt-in strategies that increase engagement while reducing cost.
Targeted BNS Campaign | PURL •

CommONE | Communications Made Compliant

Why devote endless hours to ensuring your communications are CMS-compliant when there’s a communications management program that can simplify it for you? Finding a vendor to oversee management of member communications is easy, but finding a vendor capable of managing communications from initial file receipt to final distribution while ensuring compliancy is no easy feat. That’s where Cierant CommONE healthcare communications management program comes in. The CommONE: Compliance Dashboard unites u
Healthcare | Industry White Paper •

Evolving AEP Marketing to the Modern Age-In

Open enrollment period for Medicare Advantage and Medicare Part D occurs annually from October 15 to December 7. During this time, Medicare beneficiaries can add, change, or drop Medicare health plans and/or prescription drug coverage for the following year. In the months leading up to this period, Medicare Advantage plans must deliver marketing communications that build brand reputation and product differentiation among age-in prospects in order to drive new member acquisition.
Healthcare eDelivery Opt-in, Paperless Enrollment Solutions
E-Delivery | Landing Page •

CommONE: Connect | E-Delivery

Reduce printing costs and deliver superior customer service by implementing a paperless opt-in program that offers exceptional convenience and speed of delivery to your members. Cierant’s CommONE: Connect is an e-delivery solution specifically designed to meet the compliance, security and privacy requirements of health plan member communications, while at the same time, offering dynamic email personalization and reporting to support pre-sale marketing efforts.
CommONE, healthcare member eDelivery
CommONE | Communications Transformation •

CommONE: Phase 5 | Integrate eDelivery

Reduce printing costs and improve member experience with a paperless opt-in program that offers exceptional convenience to your members. Cierant’s CommONE: Connect is an eDelivery integration solution specifically designed to meet the compliance, security and privacy requirements of health insurance member communications. With website-integrated preference management centers, real-time email analytics and failsafe auto-conversion to print-on-demand, delivering communications via the customer’s channel of choice is made seamless.
CommONE, enhance transparency, healthcare member communications management
CommONE | Communications Transformation •

CommONE: Phase 3 | Enhance Transparency

Gain transparency into the workflow processes driving your marketing and member communications with the industry’s most dynamic, real-time reporting dashboard. CommONE: Analyze is a robust reporting system that tracks and reports on the lifecycle of all communications, from initial file receipt—to multi-channel distribution via a collection of fully configurable reporting panels. Unlike other one-size-fits-all platforms, CommONE: Analyze offers customizable search and display options to meet your company’s unique auditing and compliance requirements.
CommONE, lifecycle communications transformation
CommONE | Communications Transformation •

CommONE: Phase 6 | Schedule Demo

With over 30 years of experience in health insurance communications management, Cierant Corporation understands better than anyone that with tight material due dates, ever-changing regulations and reimbursement cutbacks, finding room for communications innovation can seem near-impossible! That’s why we created CommONE, a customer communications management suite that integrates workflow automation tools with cross-media output technologies and production management services.
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CPG/Shopper

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Gated White Paper | Landing Page •

White Paper: Achieving Commercial Growth | CPG

From the growth of-ecommerce to direct-to-consumer models and showrooming behaviors, retailers are struggling to hold rank amidst a mass of new threats. To regain competitive edge, many are working to develop a differentiated store experience that puts shopper connection at the center. Enter: the shopper-centric retailing evolution. While the battle for shelf space may have once been based on who can offer the best pricing, today, it’s matter of who can offer the most defining shopper marketing
Consumer Goods Technology | Landing Page •

CGT Gated Infographic | Insights-led Thought Leadership

Shopper-centric retailing is more critical than ever, as consumer demand for hyper-relevant engagement increases, and as retailers' need for differentiated experiences intensifies. These expectations are placing increased pressure on shopper marketers to deliver more localized retail programs, but with hundreds of tactics, programs and customers to manage, at-scale localization can be a challenge.
Instigo, retail marketing software system
Instigo | Landing Page •

Instigo | Retail Marketing Software

CPG marketers spend far too many hours managing the processes of shopper marketing program execution and far too little analyzing and optimizing promotional across customers. Our solution? Proprietary software that simplifies this time-consuming part of your business and enables you to focus on the bigger picture. Enter Instigo™: a retail marketing software system that streamlines and automates the complete planning to execution workflow.
SMO Suite | Landing Page •

Shopper Marketing Optimization Suite

While trade promotion, retail execution and other essential CPG activities leverage technology to automate processes and unify insights, shopper marketing fails to modernize. In fact, our 2018 Shopper Marketing Optimization Report found that 78% rank their shopper marketing process efficiency as average or worse, even though 84% say improving shopper marketing agility and cost is more critical than ever. With lack of modernization impacting performance, shopper marketing optimization has become
SHOPT
beSHOPT | Website •

SHOPT™ | Shopper Marketing Optimization

84% of CPG executives say that improving shopper marketing agility and cost is more critical than ever. The challenge? Shopper marketers are still planning in disconnected spreadsheets and force-fit project management tools—until now. Pioneering the Shopper Marketing Optimization (SMO) category, SHOPT is a cloud-based shopper marketing optimization system that automates the program planning to activation lifecycle. By eliminating manual touches and unifying insights, shopper marketers are able
Achieving commercial growth with customization, shopt demo
SHOPT | Landing Page •

See the Customization In-Action | Demo Request

CPG shopper marketers have long been in the habit of delivering standardized tactics across retailers in order to maximize efficiencies, but as retailers become increasingly shopper-centric, one-size-fits all shopper marketing programs no longer suffice. Retailers require relevant solutions that recognize the differences in their shoppers across locations and channels. In order to meet these demands and secure a spot among store brands, CPG shopper marketers must develop efficient ways to plan,