Marissa R. Feigen | Portfolio

Ads / PR / Earned Media

Document Strategy | AI Market Leadership •

Quadient Maintains Leader Position on Aspire Leaderboard | Automates Core Processes & Migration with AI

“Quadient won large deals in healthcare and insurance and has been emphasizing the automation of core processes – particularly using AI – as well as applying new innovations in e-invoicing and Electronic Data Interchange (EDI),” said Kaspar Roos, CEO and founder of Aspire CCS. “Quadient has also been actively working to transition customers from legacy systems through its InspireXpress platform and competitor-specific conversion tools. In both of the company’s CCM solutions, Quadient Inspire Evolve and in the latest upcoming Quadient Inspire Flex release, Quadient is offering a ‘bring your own’ AI model approach that enhances customer safety by leveraging the customer’s vetted, trained AI service.”
Document Strategy | AI Market Leadership •

Quadient Named a Leader on SPARK Matrix CCM | Recognized for Extended AI-powered Capabilities

This year’s SPARK Matrix focused heavily on how CCM providers are leveraging artificial intelligence (AI) to make customer interactions more relevant, timely and seamless. Quadient was recognized for its newly extended AI capabilities that include sentiment analysis and scoring, multi-language translation and personally identifiable information (PII) detection. Quadient’s advanced AI features like script assistance significantly improve employee productivity, accuracy and performance by automating complex data transfer and processing tasks.
Document Strategy | Inspire R17 Coverage •

Inspire R17 Advances AI Capabilities to Power Better Customer Interactions and Revenue Growth

The latest release of Quadient Inspire (R17) includes more than 300 enhancements, offering advanced content management like importing the latest InDesign and Quark files, leveraging PDF Forms support and utilizing track changes to enhance collaboration and compliance. To strengthen regulatory compliance, Inspire includes a variety of features to simplify the design of accessible communications, with an automated PDF accessibility tool that remediates legacy documents on-demand or in high-volume batches by applying accessibility templates. Additionally, the latest Quadient Inspire release supports even more cloud environments for seamless deployment.
Document Strategy | Inspire R16 Coverage •

Quadient Customers Realize New Customer Experience Possibilities with Inspire Release 16

More than 350 early adopters in Quadient’s First Movers Advantage Program are already successfully using Inspire R16. The Inspire R16 release helps organizations unlock new customer experience (CX) possibilities by removing many of the conventional limitations of CCM surrounding deployment, integrations, content creation and omnichannel orchestration.
Open Road Campaign | Organic Social •

Choose the Road of Infinite Possibilities | Awareness Post

Don’t let your CCM vendor force you to go to the extreme. Migrating your customer communications to the cloud should be a strategic IT decision—not the result of vendor pressure. Navigate off the path of extremity and onto the road of infinite possibilities with Quadient Inspire: flexible customer communication solutions that give you the freedom to grow at your own pace. Deploy on-premise, in a private cloud, in a public cloud, go full SaaS, or allow our team of experts to handle all aspects of cloud migration and application management for you with our customizable hosted managed service offering. With Quadient Inspire, the choice is yours!
Consumer Goods Technology | Editors' Pick •

CGT Readers' Choice 2018: Editors' Pick Recipient | Cierant

Cierant, Foresight ROI, and Shopperations are a trio of solution providers that constitute what could be its own Readers’
Choice category: Shopper Marketing Management. Cierant’s Instigo platform delivers spending transparency and streamlines program execution, while the company’s zBudget tool was designed specifically to help shopper marketers effectively implement zero-based budgeting.
Cierant | Press Release •

CIOReview Names Cierant One of the 20 Most Promising CPG Tech Solution Providers of 2017 | Cierant

Cierant Corporation, a privately-owned marketing execution company based in Danbury, Conn., was selected as one of the 20 Most Promising CPG Tech solution providers of 2017 by enterprise IT magazine CIOReview. CIOReview publishes this annual listing to draw attention to the industry pioneers that are delivering unprecedented levels of performance, customer experience and industry impact. The magazine recognized Cierant for removing the barriers of retail marketing ex...
Shopper Marketing Magazine | Cierant •

Coverage of Special Report + Ghostwritten Executive POV (Cierant's CTO)

Major advancements have been made in marketing automation and analytics, yet shopper marketing has failed to integrate these innovations into their processes, resulting in unnecessary administrative costs and labor, and in turn, insufficient ROI. This has made shopper marketing efficiency an operational imperative for many consumer goods organizations and has led to the emergence of an all-new practice: Shopper Marketing Optimization (SMO). SMO is a discipline designed to improve cost, speed and efficiency across every phase of the shopper marketing planning-to-execution lifecycle.
zero-based budgeting, special report
Shopper Marketing Magazine | CPG Industry •

Zero-Based Budgeting | Virtual Executive Roundtable

As CPG companies face the disruption of big data, private label and digital, many are turning to zero-based budgeting (ZBB) to maintain their margins and drive ROI. The practice was first introduced in the 1970s by Texas Instruments accounting manager, Pete Pyhrr. It recently gained traction when 3G Capital bought Kraft Foods in 2015, merged it with Heinz, and implemented a ZBB system. With ZBB, a business builds its budget from zero, rather than the previous year’s spend, and defends each expense based on anticipated growth.
CIO Review, Personalized Age-In Marketing
CIOReview | Full Page Ad •

High-Value Benefits. High-Value Communications.

As CMS introduces benefits flexibility, Medicare Advantage plans are presented with tremendous opportunity to create new value and seize market share, but success depends on having agile systems in place to support. A flexible composition system that can seamlessly convert dynamic plan, member and zip code data into personalized communications is key to engaging Age-Ins in the tailored benefits that matter most to their individual health.