Marissa R. Feigen | Portfolio

Don’t let your CCM vendor force you to go to the extreme. Migrating your customer communications to the cloud should be a strategic IT decision—not the result of vendor pressure. Navigate off the path of extremity and onto the road of infinite possibilities with Quadient Inspire: flexible customer communication solutions that give you the freedom to grow at your own pace. Deploy on-premise, in a private cloud, in a public cloud, go full SaaS, or allow our team of experts to handle all aspects of cloud migration and application management for you with our customizable hosted managed service offering. With Quadient Inspire, the choice is yours!

Having a futureproof Customer Communications Management (CCM) platform has never been more critical. As CX expectations rise and operational efficiency takes priority, businesses need agile CCM solutions that can be counted on to drive exceptional customer engagement and digital transformation. If your legacy CCM platform has presented you with a mandatory migration that is making your communications future feel uncertain or limited, then we urge you to use this decisive moment to conduct a vendor assessment. In our new Guide, we outline the five signs of a CCM vendor that is failing to value your investment and support your changing business needs and IT infrastructure strategy.

As CPG companies face the disruption of big data, private label and digital, many are turning to zero-based budgeting (ZBB) to maintain their margins and drive ROI. The practice was first introduced in the 1970s by Texas Instruments accounting manager, Pete Pyhrr. It recently gained traction when 3G Capital bought Kraft Foods in 2015, merged it with Heinz, and implemented a ZBB system. With ZBB, a business builds its budget from zero, rather than the previous year’s spend,and defends each expense based on anticipated growth.

https://pathtopurchaseiq.com/zero-based-budgeting

“What is retailing in this time and age?” Answering his rhetorical question, James R. Cioban, CTO of Cierant Corporation, says that the new age consumer is increasingly being trained to expect a more personal and customized experience in virtually every shopping aspect.