Personalization Strategy / Marissa R. Feigen | Portfolio

Personalization Program Strategy & Design | Client Work

Personalized package insert samples I created for clients to demonstrate the personalization and creative possibilities for their specific program objectives. Created as part of the ActionPack™ solution pilot.

Global Manufacturers

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E-commerce Retailers

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Just Candy, personalized packing insert, ActionPack

ActionPack | Client Demo • January 2022

Just Candy | Personalized Package Insert Sample (Single Sheet)

Grocery Retailers

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DTC Brands

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MyElement skincare, ActionPack personalized packaging inserts, in-box marketing personalization

ActionPack | Demo • January 2022

MyElement | Loyal Customer VS

Personalized to repeat customer who purchased from the Green Tea Relief Skincare Line and lives in CA.

MyElement, first time customer, drive bounce back, optimize repeat purchase

ActionPack | Demo • January 2022

MyElement | New Customer VS

Personalized to first-time customer who purchased from the Honey Hydration Skincare Line and lives in GA.

ActionPack | Demo • January 2022

MyElement | Sample Insert | Seamless Returns + Targeted Promo Concept

Omnichannel Retailers

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Marissa R. Feigen | Portfolio

Personalization Program Strategy & Design | Client Work

Global Manufacturers

Canon | Personalized Package Insert VS1

Canon | Personalized Package Insert VS2

E-commerce Retailers

Just Candy | Personalized Package Insert (Bi-fold)

Just Candy | Personalized Package Insert Sample (Single Sheet)

Grocery Retailers

MyMarket | Personalized Package Grocery Insert

DTC Brands

MyElement | Loyal Customer VS

MyElement | New Customer VS

Personalized Package Insert | Omnichannel Activation Concept

MyElement | Sample Insert | Seamless Returns + Targeted Promo Concept

MyElement | Sample Insert | Editorial + Social Activation Concept

Omnichannel Retailers

Personalized Package Insert | Loyalty Engagement Concept